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Humans are naturally visual creatures. According to statistics, 90% information transmitted into the brain is visual. 65% of the global population is categorized as visual learners. By this, we understand that visual stimulations works wonders when it comes to compelling people to take interest in or buy the products we sell. That being said, it’s...
We all have a home where we live in, an address which is presented on our legal documents. This address is a proof of our belonging to a certain place. It defines us, gives us an identity, shows the world what we are and where we belong. Similarly, domain name is your address on the...
Search Engine Optimization has been around mid-90s; however, its real importance has come to the fore in the past decade. SEO is that dynamic and ever changing digital strategy which can make it or break it for you. As Cyrus Shepard says, “The beauty of SEO is that, instead of pushing a marketing message onto...
Content marketing forms the core of your digital marketing strategy. For this digital strategy to work, your content must be innovative and on-point. To get content marketing right, you must first understand the meaning of the word ‘content’ and the purpose behind it. Content is anything that adds value to the reader’s life. Innovative content...
When it comes to running a business, there is bound to be positive and negative customer feedback. Especially, if you are into the digital media marketing business, feedbacks are a part of the entire package. While receiving a positive feedback is pleasing, dealing with a negative feedback can be quite a daunting experience. Here’s a...
Today, Instagram is the top social media platform for brands, advertisers as well as consumers. According to latest statistics, over 800 million users are active per month on Instagram. More than half of the platform’s active users visit the site daily, and 35% check it multiple times a day. In addition to this, more than...
Marketing campaigns are those tools that make companies memorable. Well-designed marketing campaigns stick with the audience for a long time and have a lasting impression, which leads to brand identity and purchase. Through them, you can reach consumers in different ways. They follow a focused theme or idea. The campaign caters to the emotions of...
SEO or ‘search engine optimization’ is the digital strategy used for the process of increasing your website traffic through search engine results which helps your website become more discoverable. The most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your...
COVID-19 has wreaked havoc globally and affected all industries on a large scale. There has been a noticeable change in consumer behavior, indicating the need for a different approach to marketing.This pandemic is a tedious and trying time for everyone. Almost none of us have ever faced a complete lockdown, with zero social contact with...
As the trend for digital marketing is growing the companies too are competing to get the top ranking position on search engine. To achieve this the company or business needs to have a strong SEO done. So to compete this the SEO specialist needs to have few tools at their fingertips which can help one...
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