Humans are naturally visual creatures. According to statistics, 90% information transmitted into the brain is visual. 65% of the global population is categorized as visual learners. By this, we understand that visual stimulations works wonders when it comes to compelling people to take interest in or buy the products we sell. That being said, it’s safe to say that graphic designing is an extremely important aspect of your business and digital strategy.
Graphic designing represents your business or company in the aesthetics department. It generates creative and eye-pleasing websites, campaigns or social media feeds. It urges the consumers to keep looking, and if the graphics are strong enough, they urge the customer to buy your product. In other words, graphic designing does the job of visual stimulation. It is the creative communication of your business model and what it has to offer to the potential customer. It carries out the function of informing the consumer and persuading him/her to purchase. It contributes in building effective brand awareness. Graphic designing establishes your brand identity and style and sets your business tone. It communicates to the people who you are and what you stand for in a creative manner. Just like our clothing and apparel sense says a lot about who we are as a person, similarly, graphic designs speak a lot about who you are as a company. This is the reason why we, at Hooterbux, give equal or perhaps more importance to our graphics and designs to create and establish our credibility as a digital marketing company.
We, at Hooterbux, are of the belief that graphic designing is not just about the design. It is much more than colour schemes, dimensions, fonts, borders, etc. It is about ideation, exploration, delving into the layers of meaning and trying to portray them effectively. Graphic design can only prove to be powerful if it is built upon a thought and a cause. As Joe Sparano says, “Good design is obvious. Great design is transparent.” Supported with equally competent content, graphic designing is capable of helping your digital strategy.
It is rightly said that a picture is worth a thousand words. Graphic designing has the potential to leave room for interpretation and instigate the elicited and expected response. It can be used to bring about a change, to speak volumes about something through minimalistic designs, to set a thought rolling. For example, Apple has no tagline, but such a powerful and memorable logo that people around the globe can recognize the company through its logo itself! Such is the power of graphic designing.
Graphic designing is the need of the hour in the digital marketing world. If you are lacking in that area, you must either hire graphic designers or avail digital marketing services. Digital marketing companies need attractive and compelling designs to further their cause and to influence the decision-making process of the customers. If you wish to try your hand at graphic designing, here are a free few tools and software for graphic designs – Inkscape, Canva, Pixlr, GIMP, etc. Here are the best and trusted softwares used by graphic designers all over the world – Adobe Photoshop, Adobe Illustrator, Adobe InDesign, etc.
To sum up, graphic designing is growing exponentially in the digital marketing as well as other industries. Adobe reported that 71% of companies are now creating 10x the number of design assets than they did in the previous years. The numbers speak for themselves! Graphic designing is on a boom.
At Hooterbux, graphic designing is included in our digital marketing services. For assistance, contact us!