Content marketing forms the core of your digital marketing strategy. For this digital strategy to work, your content must be innovative and on-point. To get content marketing right, you must first understand the meaning of the word ‘content’ and the purpose behind it. Content is anything that adds value to the reader’s life. Innovative content is useful and enjoyable at the same time.
Doug Kessler says that – “Traditional marketing talks at people. Content marketing talks with them.”
Let’s begin with stepping up content marketing!
With numerous digital marketing companies competing for followers and sales by using content marketing, the only thing that will set you apart is fresh content. The market and social media is flooded by similar type of content produced during significant events. For instance, during the early stages of the outbreak of COVID-19 pandemic, there was a mass saturation of repetitive content related to the virus and its impending effects. It is in times like these that you can grab eyeballs through fresh and new content. Think ahead, curate a concept, put it into action, be brazen! Good content will always have a personal touch and sensitivity in its core to compel the audiences for further action. For instance, we, at Hooterbux Venture, did a #TheRealYou campaign to promote the importance of mental health awareness for suicide prevention week.
Know your basics
Even though content marketing is about the concept as a whole, the words are its core and form a crucial part. Check and re-check your content for grammatical errors, spelling mistakes, punctuation errors and correct sentence formations. Even a small misplaced letter holds the power to make your digital strategy a failure. Above all that, give your audience a seamless experience with your content marketing. These small errors prove to be a huge distraction to the experience you desire to give to the audience and can put questions regarding the credibility of your brand in their minds. Consult a language expert if necessary! These basic things are those things that will not be noticed if done correctly but will be glaringly obvious if done incorrectly. In addition to this, research your content. A well-researched and fact-checked content is an utmost necessity in today’s times of the social media police. Post only that content about which you have sufficient proofs if questioned. At Hooterbux, we make sure that our content is grammatically, phonetically and factually correct.
SEO for your Google rankings
As Jill Whalen states, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” When it comes to Google rankings, longer and SEO proof content works better. Your content must possess keywords helpful to build traffic. Quality content definitely does wonders. However, quality content coupled with SEO will generate traffic, drive leads and finally create new customers. In the end, the goal of SEO is not to rank #1, but to generate leads and sales for your business. This means that your SEO digital marketing strategy starts with finding the right keywords that will ultimately drive conversions for your business. Your prospective customers will only be able to locate you if your SEO is strong. Focus your SEO efforts on the buying-intent keywords first to give you the best chance to drive leads and sales. By using this online marketing strategy, you will get targeted and relevant traffic to your product.
It’s more in the quality rather than quantity
Better content outweighs more content. Be fresh, be evergreen, be relevant to the audience, be insightful. Create actionable content. Compel the audiences to your desired mode of action. Curate attractive headlines. Make the audiences read further and take action. Include CTAs. Don’t hesitate to put up photos and videos with your content. Induce a dialogue with your content. Be on a lookout for what can be refined. Publish only the very best content. Set the quality bar high and keep meeting the standard. Establish your brand voice through content marketing. Be consistent with creating content. At Hooterbux, we have devised a plan for creating and publishing content regularly; and we follow it to the core.
The competition in today’s ‘attention economy’ is very high. To thrive here, you have to produce fresh, quality and relevant content consistently. Just producing new content won’t do the trick. You will have to analyze how your content is faring with the audiences, whether it is creating a buzz, whether it is driving more leads and sales. If there’s a tick mark in front of all these, your online marketing strategy is surely working. If creativity is added with an analytical outlook, content marketing will ensure sales!