SEO or ‘search engine optimization’ is the digital strategy used for the process of increasing your website traffic through search engine results which helps your website become more discoverable. The most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business. In this blog, we will discuss the different ways for how to optimize website for seo.
Analyse your website data
It’s important to begin by collecting all possible data to know your website statistics. You can complete it with the help of any web development company. Once you collect all data, start noticing the recurring patterns of action and performance. For example – Are large percentage of visitors ignoring your CTA? In that case, you need to make certain adjustments to improve the situation. User behaviour reports and Google Search Console help paint a clear picture by showing you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more. Comparing your site with pages that get more traffic and more conversions than others is also helpful.
Keywords are game changers
Keywords are a part of digital marketing strategy. By identifying the terms people are searching for, your website will rank higher in the Google search engine. There are several key factors to take into account when determining the keywords you want to target on your site. The first is Search Volume. Find out how many people are actually searching for a particular keyword to know the potential audience you stand to reach. Next, be on a lookout for keyword relevance. A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. And the last factor is competition. Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense. Google search results and professional keyword tools can give you a lot to get started with, but it is not enough. Search for your highlight keywords on various forums, Quora, Reddit, Linkedin and similar platforms. Keyword research is an essential aspect of SEO and understanding the basic concepts and metrics will increase the organic traffic.
Be wise with the content you produce
There are three main types of searches people make:
- Navigational: They’re looking for a specific website, e.g., ‘Mumbai airport’
- Informational: They’re looking to learn more about a specific topic, e.g., ‘things to do in Mumbai’
- Transactional: They’re looking to purchase a specific product/service, e.g., ‘book hotel in Mumbai’
Write blogs aligning to these 3 types of searches to rank higher in Google search engine. According to Buffer, the ideal length for a blog post is 1,600 words. Even though the length can’t decide the quality of the content, it sends a signal to Google that you’re providing more information. If a good number of people spend a long time on your page, and if they read to the very end, you are more likely to rank higher and thus reach more.
Optimize for on-page and off-page SEO
Optimize your on-page SEO by incorporating your targeted keywords into your site’s content. Use your main keyword along with other keywords. Factors like title tags, meta description, URL slugs, etc. fall into this category. Generally, 50-60 characters is a perfect length for your title. Try to add your main keyword naturally in the title. Keep in mind that the title is the most viewed content by searchers, so the content must be clickable. Meta description is your site’s additional ad copy. If you have a compelling description of your site, people will click and your traffic will increase. Make sure that your URL is not lengthy and easy to remember. Off-page SEO includes guest blogging, social media activity, influencer marketing, and brand mentions. This can be done by taking advice from SEO services.
Optimize the website for mobile
According to one study, more than 60% of searches are now from mobile devices. The percentage of Google searches on mobile phones is far more than its use on desktop devices. Therefore, it’s better to make your website mobile-friendly. Furthermore, Google has launched the mobile-first index, which means you might rank better if you focus on mobile friendliness.This can be achieved by web development companies and website design services.
Speed up the pages
Page speed is most crucial when it comes to both SEO and conversions. Both humans and search engines prioritize the loading speed of websites. Studies show that up to 40% of people leave sites that take longer than 3 seconds to load.Google’s PageSpeed Insights gives you valuable insight into how fast your site loads across all devices and what specific things you can fix to make your site faster. It’s a smart internet marketing strategy to boost your reach.
Backlinks are one of the factors with a strong influence on Google’s ranking algorithm.When high-quality sites link to yours, Google interprets the link as a signal of your site’s credibility. As you build a solid backlink profile, your pages will climb up the ranks.Even Google admits that backlinks are one of the top 3 ranking factors. There are many tactics you can use to get other websites to link back to your web pages. One of them is links from inferior content. Another tactic is broken link building. Broken link building is where you find relevant broken pages (with backlinks pointing to them) on other sites. You then reach out to the people linking to the dead resource to suggest that they swap out the dead link for a suitable replacement on your site.Guest blogging is one more tactic where you write for another website in your industry. You can build backlinks by getting help from a web development company.
Keep tracking your SEO success
Running user behaviour reports gives you unique insights into what people do when they arrive on your website. SEO services might help you in it. There are many methods and metrics you can use to track your SEO success. Keep monitoring your results. Measure organic traffic and track your rankings. You can use tools like Authority Labs, Google Analytics, DataForSEO, etc. to track your SEO success.
SEO can come off to be intimidating but knowing the basics will definitely give you a running start in internet marketing strategies. Search engine optimization (SEO) can be competitive, but it is still by far the most effective way to drive sustainable traffic to your website.You must remember thatthe process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.Moreover, the efforts you put in optimizing your website for search add up over time, helping you get even more traffic as long as you’re consistent with SEO!