While digital marketing has been around since the 1990s, it only picked up its pace in the Indian market since 2011. The question “How should I start learning digital marketing” keeps coming in the minds of young digital marketing enthusiasts.
While there are many approaches to actually get a grasp, we would highlight some of the easy ways to start learning digital marketing. There are almost 11.9 billion search results for the key phrase “digital marketing“. That itself indicates the tremendous demand for this field in recent times.
Major components of Digital Marketing
Search Engine Optimization (SEO)
SEO is the technique of getting traffic from organic search results on search engines like Google, Bing, Yahoo, and many more.
Search Engine Marketing (SEM)
SEM is the marketing done on search engines via the Pay Per Click (PPC) option. This could help in getting quick results for your brand.
Social Media Marketing (SMM)
SMM is extremely important to build an audience, understand their interests and opinions, engage with them, and build loyalty with them.
As per smart insights, content marketing has become an almost universal tactic, with almost 90% of companies using it in 2019, and even more utilizing it in 2020. The numbers itself indicates how it is the key for digital marketers.
All the updates, offers, and discounts need to be communicated to the customers. And the major revenue driver for this is Email marketing. It is one of the cheapest forms of digital media available for digital marketers today especially in comparison to the ROI it could generate.
Ways to learn Digital Marketing?
Digital Marketing Blogs
Digital marketing is highly dynamic. Every day, something new comes into the picture. Digital marketers need to be updated with the latest trends through books or any other medium and one cannot be updated with the latest trends as much as from the blogs. Some of the blogs that can help you climb a ladder in this field include
- The Moz Blog
- Neil Patel Blog
- Search Engine Journal
- Search Engine Land
- Digital Deepak Blog
- Social Media Examiner
Videos help you understand more and as audio & video both effects are present, it helps one to understand faster & easily. Studies have proved that a person is more attentive while watching a video as compared to reading or just listening. Thus videos help you know what to do and how to do.
Webinars and Podcasts
Webinars is nothing but an online seminar, where it becomes easy for learners to sit in one place & attend seminars that might be taking place anywhere around the globe. This helps one to interact & understand the trends that are going on around the world.
With the help of the podcast, it became easy for people who are busy & have less time to watch or read something. All one has to do here is subscribe to their favorite channel & can hear it for free whatever they wish to. Once you subscribe to the channel, you always get notified of channel updates.
Digital Marketing Books
There are many books on the market which help you understand the basics of digital marketing. Books are considered as the best friends of people, as they are quite an easy medium to learn & understand. There are many digital marketing books available which are good for beginners.
- You’re My Favorite Client by Mike Monteiro
- Convert! : Designing Websites for Traffic and Conversions by Ben Hunt
- The Power of Visual Storytelling by Ekaterina Walter
- Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis-Chadwick
- Global Content Marketing by Pam Didner
Digital Marketing Courses
There are two parts to this. One is the free resources available on the internet. Few are some of the free courses available online.
- Google Online Marketing Challenge
- WordStream’s PPC University
- Social Media Quickstarter Digital Marketing Course
- Inbound Digital Marketing Course Plus Official Certification
- Moz’s SEO Training Course
In addition to these free courses, there are certification digital marketing courses by Institutes in the form of instructor-led Classroom training or online training. The beauty of paid learning from these institutes lies in the structure and guidance they provide. This actually helps one to quickly get mastery on all the channels of digital marketing and understand his core channel strength as well.
With the above easy steps pointed, if you really decide to learn Digital Marketing from the career perspective, it’s better to opt for a digital marketing certified course from a leading Digital Marketing Institute and get expert guidance to boost a career in digital marketing.