Analytics & Brand Reports

Analytics & Brand Reports

“It’s never too soon to start thinking about a client’s future marketing needs. At Hooterbux, we like to stay one step ahead and closely collaborate with clients to develop a program that works today but is also scalable and flexible.”

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Our team creates performance centric marketing and media data visualization dashboards for clients. Each dashboard is developed with the goal of creating a 360* view of how all media (paid, organic, PR, etc.) is driving and affecting overall business objectives.

Our Approach

Data, insights, research, analysis all of these measurements and insight tools are the basis for a powerful media strategy. But understanding human behavior, how people will predictably react to something based on their values and priorities is equally important. Team Hooterbux prioritizes technology in fact, we invest heavily in our in-house technology stack to help develop successful media campaigns, while Hooterbux experts also leverage our collective understanding of human behavior to ensure we achieve our clients’ campaign goals.

DATA

Our approach to campaign strategy begins with a data-first point of view. We analyze current audience and historical performance data and pair this analysis with competitive and audience universe research. This process of planning from the inside out guides how our team identifies audience segments and the most efficient media and channels for your communication strategy and purchase path.

TECHNOLOGY

Our tech geeks continually vets best-of-breed technology companies to upgrade our media plans and ensure a data-centric, targeted approach. While we prefer long-term partnerships with technology vendors, we remain steadfastly technology agnostic, allowing us to recommend the best solutions for our clients.

INSIGHTS

Our real-time customized dashboard means a client’s KPIs are readily available in a visual format and optimizations are developed through a holistic marketing lens. CRM and website analytics are also integrated to provide a 360-degree view of each campaign.

TRANSPARENCY

In giving our clients easy access to every step of the planning, buying, and optimization processes, we are inviting their collaboration and empowering them to make smarter marketing decisions.

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