Tech world is changing like the speed of light. This change specifically influences advanced advertisers. So as to keep pace with the constant innovation headway, the advanced advertiser must be versatile, adaptable and sharp for more information handle.
According to Salesforce’s State of Marketing Report, 57 percent of advertising pioneers were of the view that AI is significant in helping them give customized encounters to their clients, and 64 percent said their organization has turned out to be progressively centered around giving a predictable ordeal over each channel because of changing client desires.
Likewise, according to the review, 97% of business pioneers feel the fate of advertising will be founded on canny human advertisers working in a joint effort with machine learning-based mechanization devices.
Consequently, the digital marketer must be careful about all these forthcoming and most recent advances. The following are the 4 key achievement factors for an advanced advertiser.
Adapting to the Technological Shift
Digital marketing & technology go hand in hand. Let us consider an example of a radio. When radio was new to the world, the ads were played on it thus getting easier to reach a mass audience. Next in the pipeline was television. When television was invented, the ads could be visualized and heard too.
The customer started getting a clearer picture of the product and services. Later, when the internet came into the picture, it helped customers to learn various features of the product as well. It can be seen that, as the technology changed, the marketer had to adapt to the new technologies to reach the customers.
Initially, it takes time to adapt to the changing technology, but then it’s become very fruitful to adopt them though gradually. According to the U.S. Bureau of Labor Statistics, an additional 18,200 digital marketing jobs will be added to the U.S. economy by 2024. Candidates with excellent training, creativity, computer skills, and communication skills will be in the best position to seize these new positions.
Knowledge Upgradation
As the external environment changes, one needs to upgrade the resources too. This is to be done to cope up with the external changes. When the new technologies come into the market, the team has to be trained so that they become aware of the external market scenario and can accordingly make required changes in the ongoing strategies.
Not only the companies need to provide training to their employees but also it’s the lookout of the firms that the employee is smart enough to upgrade himself to consistent changes in the technology. Nowadays, one can go for online training sessions too which are within the very reach of the learner. Digital marketers should be keen on upgrading their knowledge from time to time.
Periodic Team Assessment
Team assessment is a must so as to know whether the team is heading in the right direction and also to know the effectiveness of the training provided. It’s good to have the benchmark set before the training so that it becomes easy to evaluate.
After an assessment, on-demand training led by subject matter experts and applied learning projects can meet the needs of employers to update and enrich employees’ proficiencies.
Several ed-tech startups offer a blended learning environment—combining self-paced e-learning with instructor-led live online classrooms. These trainings are an excellent option for organizations challenged with the task of engaging customers in a complex digital landscape.
Focus on Return on Investment (ROI)
ROI is an important and unavoidable parameter for any marketer. The ultimate performance of any marketer is gauged by the return/revenue generated from the marketing campaigns be it offline or online campaigns. For a digital marketer, it’s really essential to do the media planning with the expertise and knowledge he developed into this field and then start with the online campaigns.
This strategy would help him to analyze the performance of each digital marketing channel like SEO, SEM, social media, email, etc, by estimating the ROI generated by the individual campaign.
